Former LookFX Employees Tell Their Side

August 14, 2014

One of the big pieces of news that came out of Siggraph was David Cohen’s piece in Variety that LookFX was folding:

Look officially ceased operations doors Monday and its staff is already at work at Mass Market. LookFX partners Henrik Fett and Mark Driscoll will be co-managing directors of Mass Market’s feature division. They will report to Jay Lichtman, managing director of MassMarket.

I was sent an email from a group of former LookFX artists who wanted to share their side of the story which is posted below:

Read the rest of this entry »

ADAPT In The News

August 13, 2014

bloombergdailynewsIn the last week ADAPT has received considerable media attention.

Bloomberg Businessweek did a piece about our legal effort to place anti-subsidy duties on VFX productions that utilize distortive subsidies:

The Fight to Save California’s Visual Effects Industry

The local LA Daily News:

Visual effects group fights back against film subsidies

The BBC will air a piece in which I did an interview for. It will be on on BBC Radio 4 Thursday at 4pm UK time and then Sunday at 10pm. Download will be here after:

I’ll be at Siggraph today in Vancouver today at 3:30pm for the ADAPT Q&A. Hope to meet all of you.

Soldier On.

ADAPT Q&A At Siggraph Aug. 13 3:30pm

August 10, 2014

ADAPT will be having a Q&A panel about the organization and our legal effort on subsidies:

3:30 PM – 5:30 PM
Vancouver Convention Centre
East Building, Room 2

Scott Ross and I will be there. I’ll begin with giving some background about the issue and then we’ll open it up to everyone with any questions or comments. We welcome anyone to attend regardless of whether you are for or against the effort to end subsidies in the VFX industry.

A few issues: Siggraph won’t have any AV support for us so if someone is willing to record the event contact me: vfxsoldier at gmail dot com.

I’ve been trying to get Siggraph to open the panel up to allow anyone to attend for free. Right now the official word is that only people with exhibits plus, select conference, or full conference badge can attend.

According to many people who attended last year, they changed the restriction and allowed everyone to attend. I will update this when it’s official but I really hope everyone can come by. This will be my first time in Vancouver. I fly out in the next morning.
More info at Studio Daily: Anti-Subsidy Org ADAPT Readies Fundraiser, Plans SIGGRAPH Q&A Movement Started by ‘VFX Soldier’ Daniel Lay Aims to Levy Customs Duties Against VFX Work Imported by Hollywood
Soldier On.

CA Legislative Support For ADAPT Legal Efforts

August 7, 2014

When the blog is quiet it usually means I’m busy working with people on the legal effort. There was some remarkable news that broke this week in Variety:

To take the fight to the government, in this case, U.S. trade authorities, Daniel Lay — author of the popular VFX Soldier blog —  and others have formed the Assn. of Digital Artists, Professionals and Technicians (Adapt). Their plight has drawn the attention of Assemblyman Mike Gatto (D-Calif.), who aims to add language to pending tax-incentives legislation. The wording would urge the federal government to impose sanctions, including tariffs, as a way to combat “unfair and illegal competition” from other countries that have hijacked visual effects, music scoring and other post-production work.

Read the rest of this entry »

ADAPT Membership/Fundraiser Drive Begins

August 6, 2014

ADAPT’s website is now ready to accept memberships and donations. We’re still working on some details but the site is ready to accept your support:


I want to thank everyone for their patience and those who helped put the organization together. We are now an officially registered non-profit trade organization. We wanted to allow flexibility on how you can help the organization. Anyone or any organization or any company anywhere in the world can donate or join ADAPT as long as you have an interest in improving the conditions of the VFX industry. Most importantly, donors and members will be strictly confidential to the public. We will not disclose who our supporters are.

You can become a member of ADAPT where you can enroll in recurring monthly or yearly memberships that automatically deduct funding from the submitted account.

If you are interested in making a one-time donation of any amount you can visit our donation page.

We chose this route to fund the effort because sites like indiegogo charge almost 7% for each donation. Secondly, sites like kickstarter have a time limitation to it.

The funding we receive will mostly be used to fund our current legal effort to end VFX subsidies. You can read our FAQ to get a good overview of what we are doing. We are working on having a Q&A at Siggraph in Vancouver next week.

For almost the last four years I’ve written this blog in the hopes of influencing action in the VFX industry. This has been the culmination of that work and I hope you’ll join me. There are a lot of problems in the industry and ADAPT hopes to become a stakeholder in solving those problems. We look at the anti-subsidy duty effort as the tip of the spear to help become a catalyst for change.

It is time for actionable solutions and it’s looking like we are one of the only groups taking direct action. If we get enough supporters we can move forward.

Soldier On.

London Calling

August 1, 2014

Lots of news coming out about ADAPT next week and I’ve been burning the midnight oil. However I do have a note that may interest some of you in London.

A NYC based documentary filmmaker is currently filming a project about the changing business of Hollywood filmmaking.  She recently interviewed me about the international subsidy race and will be in London to film in August.  She’s looking to interview people who can address the impact of the film incentives in London.  She’s particularly interested in speaking with people who counter my views.  Anyone interested in being part of this documentary should email her at:

MadhouseMuse (at) Gmail (dot) com

Soldier On.

ADAPT Membership/Fundraiser Drive Starting Soon

July 22, 2014

I haven’t had time to post on some recent VFX news since I’ve been focused on getting ready to launch the ADAPT membership and fundraiser drive. We are officially a non-profit organization now and are setting up our site to allow supporters to join or donate to our organization to help fund our legal effort to end VFX subsidies.

Before we do launch we want to do a little user testing. I feel pretty comfortable for tester coming from the US. However if you are a potential donor or member coming from New Zealand, Europe, and Canada, email me: vfxsoldier at gmail dot com.

I’d like to try to get one or two users from each region to test the site.

Soldier On.


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