So much news about Prime Focus, so little time! I have yet to post my thoughts on the Double Negative purchase which I hope to do at some point. Last year I posted about Digital Domain investing about $18 million for an equity stake in Enders Game which opened with $27M and ended with $61M domestically.
I also signaled a potential sequel where Prime Focus would invest about $19M for a stake in Sin City 2 and the result doesn’t look good. ‘Sin City 2’ Distributor: ‘It’s Like The Ice Bucket Challenge Without The Good Cause’:
Sin City 2 didn’t even crack the top five at the box office over the weekend. The film opened in the number eight slot with $6.4 million. Other new releases that opened with it included the football drama When the Game Stands Tall and the Chloe Grace Moretz feature If I Stay. Those films opened respectively at number five with $9 million and number three with $16.8 million.
Of course this has continued to be the story for most VFX facilities that try to take an equity stake (Rhythm: Yogi Bear, Dneg: Rush) in a film. I doubt studios would offer a VFX facility an equity stake if they were confident the film was going to do gangbusters but that’s just me