The Office of the United States Trade Representative (USTR) seeks comments on digital trade issues and potential remedies for NAFTA negotiations

Statement from Daniel Lay, Co-Founder of the Association of Digital Artists, Professionals, and Technicians

In 2013 Daniel Lay, the writer behind the industry blog VFX Soldier started ADAPT to help fund and direct a trade effort to curtail the use of subsidies in the Visual Effects industry. The hope was to hire a DC-based law firm specializing in international trade to help prosecute a case in international trade court. The goal was to levy anti-subsidy duties against countries like Canada who offered massive government subsidies to US studios like Disney and Warner Bros. that can cover up to 60% of labor costs for visual effects work on many blockbuster films. This has led to many US VFX professionals to lose their jobs and many VFX facilities to go out of business or move to Canada. Ultimately ADAPT was unable to raise the funds to prosecute the case as many supporters simply could not afford to donate after losing their jobs.

Support for trade action by representatives

While ADAPT could not continue to prosecute the case, the damage to the US VFX industry has continued to be substantial with a recent report by Film LA showing a 50% drop in VFX productions in California over the last four years. At the time, ADAPT’s trade effort quickly gained media attention and successfully gained the support of the California legislature:

It is the intent of the Legislature to urge the United States Department of Commerce and the International Trade Commission to investigate aggressively and impose sanctions, including tariffs, on productions and elements of production, including visual effects, virtual photography, and music scoring, that are digitally distributed and electronically transmitted, in its definition of “articles” protected by the Tariff Act, to combat unfair and illegal competition caused by international subsidies to these articles of commerce, and to urge the United States Congress to take other appropriate actions.

Even the Motion Picture Association of America, one of the most powerful lobbying groups in the world reluctantly admitted the validity of ADAPT’s case after arguing that digital products like films should be treated no differently than physical products:

The VFX guys have been smart frankly about turning this around in [on] us

ADAPT’s effort was encouraged by supporters who responded to statements by our current and previous Presidents:

President Trump:

“I’m going to direct the Secretary of Commerce to identify every violation of trade agreements a foreign country is currently using, to harm you, the American worker.”

President Obama:

“I will not stand by when our competitors don’t play by the rules… It’s not fair when foreign manufacturers have a leg up on ours only because they’re heavily subsidized.”

Commerce Secretary Wilbur Ross (on why NAFTA has become obsolete):

The economies of the U.S., Mexico and Canada are quite different from what they were when NAFTA was started. [NAFTA] doesn’t address digital, doesn’t really address services very much, had very weak enforcement provisions, had a whole lot of things that you would never put in a present agreement. “

U.S. Trade Representative Robert Lighthizer:

Renegotiation of NAFTA should “add a chapter on digital trade

Call to action and instruction.

A request has been made by the USTR to report evidence, either by way of personal accounts, studies, or articles, that issues have arisen distorting digital trade markets including subsidies in visual effects, and caused the loss of jobs in the U.S. They have asked that people use a submission form posted in response to The United States’ intent to “commence negotiations with Canada and Mexico regarding modernization of the North American Free Trade Agreement (NAFTA).”  

From the Federal Register:

“In particular, the Trade Policy Staff Committee (TPSC) invites comments addressed to:

General and product-specific negotiating objectives for Canada and Mexico in the context of a NAFTA modernization.

Treatment of specific goods, including comments on:

  • Product-specific import or export interests or barriers
  • Experience with particular measures that should be addressed in negotiations
  • Relevant digital trade issues that should be addressed in the negotiations
  • Relevant trade-related intellectual property rights issues that should be addressed  in the negotiations
  • Relevant trade remedy issues that should be addressed in the negotiations”

The form allows anonymous submissions and attachments, and can be found here:

The due date for comments is June 12, 2017.

They have requested that links to online content not be used if possible; rather that we copy/paste the text of any linked content with appropriate sources listed. For any large blocks of text over the 5000 word max or images/graphs, an attached file such as PDFs, or jpg screen captures of online content, etc, will suffice.

Soldier On.

16 Responses to The Office of the United States Trade Representative (USTR) seeks comments on digital trade issues and potential remedies for NAFTA negotiations

  1. Tony Barraza says:

    Soldier on, indeed. Thanks, Daniel.

  2. VFXing says:

    Wow. Definitely will be commenting.
    Thanks for posting.

  3. merman888 says:

    ヘ( ^o^)ノ\(^_^ )

    Ive been thinking about the implication of a possible NAFTA renegotiation on the VFX industry for a while now.

    At the very least i hope that this will make us be heard.Hopefully it,ll be the catalyst for change for the better for every one not just the US based workers.

    • merman888 says:

      Also any good links and suggestions for submissions would be greatly appreciated.

      I,d like to come across concise and direct… rather than my usual waffling with expletives randomly applied 🙂

      • VFXing says:

        There is a lot of information about the affect of foreign subsidies on California’s film industry in the:
        California Film Commission’s progress reports from 2014-2016
        FilmLA studies starting in 2015 which separate out post production work from on-set film production

        Personal experience counts too but you can use those reports to back up your claims.

  4. К says:

    Thank you Daniel.

    Here’s what I wrote (I know about URL’s but could not inflate the doc so much).

    Thanks for bringing this up to us!

    ​All the best,​ ┌──┐ ▓▒░ Dani └──┘

  5. Darren Kiner says:

    Hi Daniel, This seems like a big deal. Are you planning on going to DC for this (June 12th)? If you are, I will donate $50 to help pay for your trip. I think that you would represent us well. I think that many others would also contribute. Let me know, Darren Kiner C: (661)755-1714


    • VFX Soldier says:

      No plans yet but I appreciate the help. I should mention I’ve spent a bit of my own personal money over a few years with my trips to DC, NY, SF, and BC to rally support for the issue and meet with law firms. We’ll see what happens!

    • The hearing is actually on June 27. I’m going to contact them about possibly going – my folks live in DC so all I need to pay for is the flight. Is anybody else thinking about going? It would be great having an contingent of VFX artists there…

    • merman888 says:

      I,d be up for a donation too!

  6. Unfortunately ,I am a now out of work Executive Producer of VFX . Ever since tax incentives started all of this run away production it put me out of a job.
    Here is a link to my imdb before all of this nonsense .It’s about time we do something to keep the work here.

  7. aysha says:

    check my channel policy related

  8. yuvraj singh says:

    3D, Vfx animation services

  9. Dashing says:

    Wasn’t this what Trump was trying to help fix? I didnt vote for him , but after he got elected i realized how full of it most people were. And how much bandwagoning played into peoples inability to encourage that side of policy.

    And now we have Biden. SMH.

  10. M. Grunf says:

    I applaud your ongoing efforts. I’d just like to tell your members that a effort to unionize is going well in Alabama Amazon. Aren’t we ashamed that we can’t get this going? Maybe we should call in their organizers?

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